ArefXP

Service 05 · Website revamp

From broken to booked.

Ads can't fix a site that leaks. I rebuild the ones that look fine but can't be measured, rank or convert, then prove it with numbers.

Case · Urban Limousine, Vancouver

From invisible to measured.

See the live site

Organic clicks, 28 days

+69%

Pages indexed by Google

21 → 52

Real route pages built

72+

AI answer impressions

1,300+

Homepage organic clicks

+286%

After
Before
BeforeAfter
The first screen. Before: mirrored dashcam footage, a generic headline, two competing buttons. After: the actual service, one action, proof up front.

Homepage, full page

Before: Homepage, full page
Before Three broken images, buttons in three colours, the same route card twice, and a "5 out of 5 from 42 reviews" badge that was hardcoded and untrue.
After: Homepage, full page
After Six core services as real cards, a fleet grid with photographed vehicles, one design system. Every image loads.

Transfers, the core service

Before: Transfers, the core service
Before The same destination list repeated three times on one page, every destination a plain text link. Nothing for Google to index.
After: Transfers, the core service
After Destinations grouped by region with a search field, and a real page behind every route: 72+ of them, each with local content and FAQs.

What changed underneath