Areful Eeslam · Paid media + creative

Ads people stop for. Funnels that make them buy.

I plan, write, cut and run the ads, then fix the funnel behind them. Fifteen years of Meta, Google and YouTube for Unilever, P&G, Nike and the DTC brands chasing them.

22.4M reached

$121.8M revenue tracked

UnileverP&GCoca-ColaNikeAdidasReckittPepsiNiveaGillettePanteneNescaféSensodyneLuxHead & ShouldersHot Wheels7UP

Latest · Jul – Oct 2026

Numbers first. Opinions later.

All ad results

The lab

Their ad. My cut.

Flip each one. Same product, same budget. The difference is the thinking.

Case 01

Scuffers

The problem
One product in the ad, twenty on the landing page. They show one top and land you on a whole collection. The confused mind doesn't buy.
The fix
A multi-product cut that pre-sells the variety, so the click lands exactly where the ad promised.

“Never surprise someone with more options.”

Case 02

Azharri

The problem
It showed the product, but it had no pulse. Nothing in it matched the bold personality the brand sells.
The fix
Movement, rhythm and energy cut to the beat, so the creative feels like the brand before the logo appears.

“Your content is your brand in motion.”

What I run

The whole chain, concept to conversion.

All services

Clients

In their words.

Invited by Meta's team four times to study their ad system. Featured in MarketWatch, NBC and The CW.

“I had a great experience working with Areful. He is extremely skilled at his craft and communicates very well. Areful took on the work as if it was his own and was determined to see it succeed. He even supported us with additional work. We look forward to working with him on future projects.”
Prince Jean
Better Automated Marketing
“What a great job you did on the project! I hear the client was very pleased, and may significantly expand the project. Well done. I really appreciate all the hard work, creativity, and energy you put into it.”
Brahim Zerouali
Adevra
“Aref not only expanded my brand and appointments, I also learned a lot about marketing from him. He is the best!”
Aysha Siddika
Renowned Nutritionist