Case studies

Problem. Action. Result.

The brief, the problem, what I did and what the ad account said afterwards. No theory.

File 01 · Sneaker reseller · UK

Black Friday in four days.

The problem: Arrived days before Black Friday with no prep, unsure a campaign could work in time.
Action taken: Brand-specific creatives for each sneaker drop, promoted to UK hypebeast audiences on Facebook.
Target group: Men 18–30, UK. Hypebeast, hip-hop, Nike, Adidas.

Spent

£1,500

Sales

£13,000+

Sneaker reseller · UK results

Sneaker reseller · UK results

File 02 · Toy eCommerce

A 48-hour flash sale, one creative.

The problem: A 48-hour flash sale for one category, with one creative and one offer.
Action taken: A warm pixel full of data, city-based targeting, split copy tests and manual bidding for cheap clicks.
Target group: Parents of kids 0–9 and parents following kids brands.

Purchase ROAS

146x

Sales in 48h

231

Toy eCommerce results

File 03 · Weight-loss drink · Belgium & Netherlands

One product, banned ads, still growing.

The problem: One product, no upsell, low order value, high CPA, and ads banned for tripping Meta's weight-loss rules.
Action taken: Brand marketing that passes review, funnel optimization and constant creative testing.
Target group: Women 25+ getting into fitness.

Store sales

€92,330

Conversion rate

3.66%

Weight-loss drink · Belgium & Netherlands results

File 04 · Eco clothing store · Canada

CPA from $150 to under $50.

The problem: A premium product with a high price, a $150+ CPA and too little traffic to scale.
Action taken: Meta first, then Google once the funnel converted. Creative testing until the numbers held.
Target group: Women 30+, Canada, buying sustainable quality.

CPA

<$50

Average order

$150+

Eco clothing store · Canada results

Website rebuild · Urban Limousine

From invisible to measured.

+69% organic clicks in 28 days, 21 → 52 pages indexed, 72+ route pages. See the before and after.

Creative lab

Their ad. My take.

Open the full lab

Durex, Lululemon, Hero Cosmetics and more: existing brand ads reworked into concepts that stand out in the feed.

Retail · the country's biggest grocery brand

Grocery, at national scale.

Facebook campaigns promoted and optimized by me. Offer details censored for the client's privacy.

Social proof

A thousand more like these.

See all results